Got big goals to finish off with a strong Q4?

Consider targeting the following sales holidays around the world! Focusing your efforts outside of Black Friday and Cyber Monday in the US is a great strategy to help you remain profitable for the entire quarter.


 

OCTOBER

Children’s Day: October 12, 2018

Potential Sales Increase: 1.3x

Target country: Brazil

Q4 Sales - Children's Day

What is Children’s Day? Children’s Day is an unofficial holiday in Brazil. In recent years, it has become one of the busiest sales days for Brazilian retailers and eCommerce sellers.

Target demographic: Children

Popular items:
Toys
Games


 

Halloween: October 31, 2018

Potential Sales Increase: 1.2x 

Target countries: US, Canada, UK, France, Germany

Q4 Sales - Halloween

What is Halloween? Halloween is a spooky celebration that’s a mix of death, superstition, and the fall season. In the US and Canada, it is a very commercialized holiday, but worth noting is that it is also popular in countries such as the UK, France, and Germany.

Target demographics: Children, adults, pets

Popular items:
Costumes (for both people and pets)
Home decor and party decorations with Halloween symbols such as pumpkins, witches, skeletons, bats, and black cats
Horror movies
Anything black and orange


 NOVEMBER

Diwali: November 6-10, 2018

Potential Sales Increase: 1.5x 

Target country: India

Q4 Sales - Diwali

What is Diwali? Diwali is considered India’s most important holiday of the year. In addition to being a religious holiday revolving around the festival of lights, friends and family visit each other and come with gifts.  

Target demographics: Everyone - people give gifts to their friends, family, and employees.

Popular items:
Dried fruits, chocolate, nuts
Clothing
Silver items
Jewelry
Home decor items
Kitchen appliances


Singles Day: November 11,2018

Potential Sales Increase: 14.3x

Target country: China

Q4 Sales - Single's Day

What is Single’s Day? This is the largest sales day in the world, with revenues more than double that of Black Friday and Cyber Monday. What was originally an anti-Valentine’s day event meant to buy nice things for yourself, is now a month full of promotions and a huge opportunity for brands to connect to Chinese consumers.

Target demographic: 18-25 year olds, millennials

Popular items:
Clothing
Cosmetics
Electronics
Home appliances


Click Frenzy: November 13, 2018

Potential Sales Increase: 2x

Target country: Australia

Q4 Sales - Click Frenzy

What is Click Frenzy? Click Frenzy is Australia’s biggest online flash sale, lasting only 24 hours. Participating retailers offer deals and exclusive offers, causing items to sell out immediately.

Target demographic: Millennials

Popular items:
Fashion
Cosmetics
Electronics


Mother’s Day (Russia): November 25, 2018

Potential Sales Increase: 1.3x 

Target country: Russia

Q4 Sales - Mother's Day

Why is Mother’s Day in November for Russia? International Women’s Day is actually the replacement of Mother’s Day in Russia. However, Russia still has a Mother’s Day, it just happens to be in November. Just like in other countries, the day is still filled with gifts, cards, and flowers to mothers.

Target demographic: Women

Popular items:
Jewelry
Accessories
Cosmetics
Toiletries
Home decor


White Friday: November 29 - December 2, 2018

Potential Sales Increase: 2x

Target region: Middle East (Egypt, Saudi Arabia, UAE, Kuwait, Bahrain, Qatar, Oman)

Q4 Sales - White Day

What is White Friday? Launched in 2014, this is the Middle East’s answer to the US’ Black Friday. It is the Arab world’s biggest online shopping event, featuring huge online discounts, offers, and exclusive items.

Target demographic: Everyone

Popular items:
Fashion
Lifestyle
Electronics


 

DECEMBER

Dubai National Day Super Sales: December 1-3, 2018

Potential Sales Increase: 1.2x

Target country: UAE

Q4 Sales - Dubai National Day

Why is UAE National Day a shopping holiday? Recent regulations in Dubai now say that the only time retailers can run clearance sales is when a store is closing down, during the other 3-day Super sale in May, and during National Day in December. As brands can no longer run high percentage sales for long periods of time, these sale periods are extra special and customers will be out in full force looking for deals.

Target demographic: Everyone

Popular items:
Fashion
Electronics
Toys
Home goods


Boxing Day: December 26, 2018

Potential Sales Increase: 1.25x

Target country: UK, Canada, Australia, New Zealand

Q4 Sales - Boxing Day

What is Boxing Day? Boxing Day is the equivalent of Black Friday in the US, except this shopping holiday takes place in the UK and commonwealth countries the day after Christmas, rather than the day after Thanksgiving. Retailers hold sales with large discounts and it is the biggest revenue day for many shops in these countries.

Target demographic: Everyone

Popular items:
Clothing
Electronics
Entertainment (movies, video games)
Home appliances


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